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90 Day Beard Challenge

Grow a legendary beard in 90 days or get a full refund!

The Science:
INSIDE the Products

essential oils being added to beard butter mixture

After

Before

Beard butter being whipped and pored in to tub

High-Performance Products

We're obsessed with formulation. We pair potent, natural ingredients with proven science, then supercharge every bottle with a clinical dose of vitamins. The result is high-performance care for undeniably brilliant skin & hair.

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BEARD BOOSTER

MORNING BOOST

Awaken your beard with a rush of cool energy. This incredibly lightweight serum vanishes
instantly, using Jojoba oil to leave your skin perfectly balanced with a clean finish.
A refreshing Peppermint tingle boosts circulation to wake up sleepy follicles.

Grapeseed with oil coming out on transparent background

Grapeseed

Golden vitamin E puddle

Vitamin E

Jojoba Nut with jojoba oil coming out

Golden Jojoba

Beard Booster coming soon

TOP 6 INGREDIENTS
BEARD BOOSTER

We embrace nature's potent treasures, unlocking their magical essence with scientific alchemy. Our Beard Balm is a world-best contender.

Grapeseed pod with a droplet of oil on a white background

Grapeseed

Healthy Foundation

Non-Comedogenic Regulator

Jojoba Nut with jojoba oil coming out on a white background

Golden Jojoba

Moisture Balance

Biomimetic

Vitamin E oil on white background

Vitamin E

Dual Protection

Antioxidant

Mint plant with purple flowers on a white background

Peppermint Oil

Expand Blood Vessels

Vasodilator

Almond with a droplet of oil on a white background

Sweet Almond

Stimulating Growth

Keratin Production

Argon nut with argon oil coming out on a white background

Argon Oil

Daily Defence

Antioxidant

Single grapeseed on a white background

Grapeseed

Healthy Foundation

NON-COMEDOGENIC REGULATOR

As a lightweight and non-comedogenic oil, Grapeseed Oil creates the ideal foundation for healthy growth.
It prevents the follicle-clogging and inflammation that directly disrupts the hair's growth cycle. Simultaneously, its high concentration of Linoleic Acid builds the skin’s moisture barrier, preventing the dryness and irritation that weaken follicles, ensuring the skin remains clear and balanced.

Faded jojoba Nut with jojoba oil coming out on a white background

Golden Jojoba

Moisture Balance

BIOMIMETIC

Because it uniquely mimics your skin's natural sebum, jojoba oil absorbs instantly to moisturise and strengthen the beard against breakage. It simultaneously soothes the underlying skin and keeps pores clear, creating the ideal conditions for healthy growth.

Vitamin E oil faded

Vitamin E

Dual Protection

ANTIOXIDANT

As a potent antioxidant, Vitamin E performs a dual role: it naturally preserves the freshness of the balm's oils while protecting your skin and hair from environmental damage. This defence soothes irritation and keeps hair follicles healthy, promoting a better environment for beard growth.

Mint leaves with small white flowers on a light gray background

Peppermint Oil

Inside - Beard Booster

VASODILATOR

When applied to the skin, it increases blood circulation, delivering more oxygen and nutrients directly to your hair follicles.

Think of it as a morning coffee for your beard, waking up the follicles and creating a better environment for growth.

Almond nut on a white background

Sweet Almond

Inside - Beard Booster

KERATIN PRODUCTION

Its primary role is to deliver a high concentration of Biotin (Vitamin B7), an essential building block for producing keratin—the very protein that constitutes your beard. This process reinforces the internal structure of each hair, making it far more resilient to breakage.

Faded argon nut with argon oil coming out on a white background

Argon Oil

Daily Defence

ANTIOXIDANT

Argan oil's rich fatty acid profile allows it to absorb instantly for a non-greasy finish. It actively promotes growth with antioxidant Vitamin E, which shields hair follicles from daily environmental damage, while its natural anti-inflammatory properties keep the skin beneath calm and comfortable all day.

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BEARD BUTTER

The Night Cream

Think of this as a recovery treatment for your beard. While you sleep, your body enters a repair cycle,
and this cream is formulated to work in sync with that natural process.

Person holding a beard butter container of cream with a blurred background
Pumpkin seeds and pumpkin pieces on a white background

Pumpkin Seed

Cubes of shea butter on a white background

Shea Butter

Green amla fruit with oil coming out, on a white background

Indian Gooseberry

TOP 6 INGREDIENTS
BEARD BUTTER

We harness nature's most potent elements, unlocking their legendary power with scientific alchemy, and enjoy reading exactly why our Beard Butter is optimised for growth.

Pumpkin Seed

Stops Hair Loss

Reduce DHT

shea butter natural

Shea Butter

Reduce Inflammation

Restorative

Amla fruit with a cut one showing seeds, on a white background

Indian Gooseberry

Repair & Strengthen

Antioxidant

Cube of rice wax on a white background

Rice Bran Wax

Blood Circulation

Vasodilator

White cocoa butter with cocoa beans on a white background

Cocoa Butter

Protect & Hydrate

Occlusive

Block of mango butter on a white background

Mango Butter

Resilient Growth

Emollient

Pumpkin pulp and seeds on a white background

Pumpkin Seed

Stops Hair Loss

REDUCES DHT

Pumpkin seed oil is scientifically shown to reduce DHT, the hormone responsible for shrinking hair follicles.

This helps keep your hair in its growth phase for longer. Applying it at night allows for maximum, uninterrupted absorption.

Shea butter on a white background faded

Shea Butter

Reduce Inflammation

RESTORATIVE

Shea Butter is rich in oleic and stearic acids, forming a micro-seal on hair & skin to lock in moisture, eliminate flakes, and enhance softness. Along with Vitamins A & E, which reduce inflammation at the follicle for optimal growth.

Green fruits, amla fruit, on a white background

Indian Gooseberry

Repair & Strengthen

ANTIOXIDANT

it is one of the most potent natural sources of antioxidants, which helps to repair cellular damage and strengthen the hair follicles while you rest.

Cube of faded rice wax on a white background

Rice Bran Wax

Blood Circulation

VASODILATOR

Vitamin E is a known vasodilator, meaning it helps to widen blood vessels. When applied, it can be absorbed by the skin and encourages the small blood vessels near the surface to expand.

White faded cocoa butter with cocoa beans on a white background

Cocoa Butter

Protect & Hydrate

OCCLUSIVE

An excellent occlusive, meaning it forms a durable protective layer that shields the skin from dryness. Coats the hair strands to give them a feeling of thickness and strength.

Block of faded mango butter on a white background

Mango Butter

Resilient Growth

EMOLLIENT

Rich in Vitamin C, mango butter promotes collagen production, which strengthens hair follicles and the underlying skin to support healthy, resilient growth.

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BEARD BALM

Hydro-Lock

Hydro-active defense against environmental dryness. An anhydrous balm with Shea Butter
and Beeswax forms a breathable barrier on the hair cuticle. Kaolin minerals and Arrowroot
starches absorb sebum for a matte finish.

Beeswax

Cubes of shea butter on a white background

Shea Butter

Jojoba Nut with jojoba oil coming out

Golden Jojoba

Hand holding one society beard balm

TOP 6 INGREDIENTS
BEARD BALM

We embrace nature's potent treasures, unlocking their magical essence with scientific alchemy. Our Beard Balm is a world-best contender.

Cube of beeswax with a bee on a white background

Beeswax

Protect & Hydrate

Occlusive

Jojoba Nut with jojoba oil coming out on a white background

Golden Jojoba

Moisture Balance

Biomimetic

White cocoa butter with cocoa beans on a white background

Cocoa Butter

Protect & Hydrate

Occlusive

shea butter natural

Shea Butter

Reduce Inflammation

Restorative

Vitamin E oil on white background

Vitamin E

Dual Protection

Antioxidant

Kaolin clay powder

Kaolin Clay

Oil Control

Adsorbent

Faded cube of beeswax with a bee on a white background

Beeswax

Protect & Hydrate

OCCLUSIVE

Beeswax provides the "hydro lock" in your beard balm by sealing in moisture, which prevents hair breakage and allows your beard to grow longer and fuller. Its natural anti-inflammatory and non-comedogenic properties soothe the skin underneath, reducing itch and preventing clogged pores.

Faded jojoba Nut with jojoba oil coming out on a white background

Golden Jojoba

Moisture Balance

BIOMIMETIC

Because it uniquely mimics your skin's natural sebum, jojoba oil absorbs instantly to moisturise and strengthen the beard against breakage. It simultaneously soothes the underlying skin and keeps pores clear, creating the ideal conditions for healthy growth.

White faded cocoa butter with cocoa beans on a white background

Cocoa Butter

Protect & Hydrate

OCCLUSIVE

An excellent occlusive, meaning it forms a durable protective layer that shields the skin from dryness. Coats the hair strands to give them a feeling of thickness and strength.

Shea butter on a white background faded

Shea Butter

Reduce Inflammation

RESTORATIVE

Shea Butter is rich in oleic and stearic acids, forming a micro-seal on hair & skin to lock in moisture, eliminate flakes, and enhance softness. Along with Vitamins A & E, which reduce inflammation at the follicle for optimal growth.

Vitamin E oil faded

Vitamin E

Dual Protection

ANTIOXIDANT

As a potent antioxidant, Vitamin E performs a dual role: it naturally preserves the freshness of the balm's oils while protecting your skin and hair from environmental damage. This defence soothes irritation and keeps hair follicles healthy, promoting a better environment for beard growth.

Kaolin clay powder faded

Kaolin Clay

Oil Control

ADSORBENT

Kaolin clay provides a matte finish by adsorbing excess oil from your skin and beard. This gentle cleansing action purifies hair follicles of impurities, preventing clogs and creating a balanced foundation for healthier growth.

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BEARD WAX

Strong Hold
Matte Finish

Get an unyielding hold from a structural matrix of Carnauba Wax, Beeswax, and Pine Rosin.
Kaolin Clay absorbs oil for a true matte finish, while a conditioning blend of Jojoba, Shea,
and Cocoa butters nourishes hair.

Close-up of a man with a bushy mustache and beard.
Carnauba wax on transparent background

Carnauba Wax

Clump of white kaolin clay on a white background

Kaolin Clay

Transparent amber-coloured pine rosin on a white background

Pine Rosin

beard and moustache wax on mans finger

TOP 6 INGREDIENTS
BEARD WAX

Exploring nature's powerful resources, extracting their enchanted essence through scientific alchemy. Our Beard wax ranks among the best worldwide.

Block of amber-coloured carnauba wax on a white background

Carnauba Wax

Structural Hardness

Reinforcer

Kaolin clay powder

Kaolin Clay

Matte Finisher

Absorbent

Large amber pine rosin on a white background

Pine Rosin

Superior Grip

Tackifier

Cube of beeswax with a bee on a white background

Beeswax

Pliable Hold

Occlusive

White cocoa butter with cocoa beans on a white background

Cocoa Butter

Rich Conditioner

Occlusive

shea butter natural

Shea Butter

Deep Nourishment

Restorative

Faded block of amber-coloured carnauba wax on a white background

Carnauba Wax

Structural Hardness

REINFORCER

Known as the "queen of waxes," this is the hardest natural botanical wax. Its extremely high melting point provides thermal stability and the primary structural rigidity to the wax, ensuring your style has a formidable, long-lasting hold that withstands daily environmental challenges.

Kaolin clay powder faded

Kaolin Clay

Matte Finisher

ADSORBENT

A naturally occurring hydrated aluminium silicate. Scientifically, it's fine, porous particles possess a large surface area that excels at absorbing excess sebum (your natural oils) from the hair and skin. This process eliminates shine for a truly matte, non-greasy finish while adding subtle texture and lift to the hair roots.

Faded large amber pine rosin on a white background

Pine Rosin

Superior Grip

TACKIFIER

A natural resin, rosin is the formula's primary tackifier. Its molecular structure provides superior adhesion and grip on a microscopic level. This is the key scientific component that allows individual hairs to be sculpted and locked into precise, demanding styles (like a handlebar moustache) that other ingredients can't hold alone.

Faded cube of beeswax with a bee on a white background

Beeswax

Pliable Hold

OCCLUSIVE

Composed of over 300 compounds, including fatty acids and esters, beeswax forms the pliable foundation of the wax. It acts as a humectant (drawing in moisture) and an occlusive (sealing it in), creating a breathable barrier that protects hair from pollutants while providing a firm, workable hold.

White faded cocoa butter with cocoa beans on a white background

Cocoa Butter

Rich Conditioner

OCCLUSIVE

An excellent occlusive, meaning it forms a durable protective layer that shields the skin from dryness. Coats the hair strands to give them a feeling of thickness and strength.

Shea butter on a white background faded

Shea Butter

Deep Nourishment

RESTORATIVE

This duo forms a powerful, lipid-rich conditioning base. They are packed with essential fatty acids (like oleic and stearic acid) which replenish moisture, improve hair elasticity to prevent breakage, and form a nourishing barrier on the skin to soothe dryness, itch, and irritation.

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90 Day Beard Challenge

Grow a legendary beard in 90 days or get a full refund!

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